HubSpot - Attract More of the Right Students
Student Recruitment is Competitive.
How do you attract the best students and their families to your institution?
1. Strategy. We recommend that you hire a strategist that is an expert in this field. You're going to need to tell inspiring and compelling stories to get individuals to commit to placing their future in your hands. You will need to understand buyer persona's and what their journey looks like. Your job is to be the guide so they can be the hero in your story.
2. Story. If the terms "guide" and "story" resonate with you, we've got expert marketers that have mastered this marketing methodology for this specific purpose.
3. Audience. You've got to define and find ways to reach your target audience. Fortunately, we know how to do this. And social media outlets are key.
4. Ads and Social. You'll need to create ads that get people's attention so you can get them on a buyer's journey. Yep. Selecting an educational institutions is indeed, a buyer's journey.
5. Engage, Automate, and Insight. We believe in capturing contact info and nurturing contacts along their buyers journey. High level website traffic numbers from google analytics are not enough. Along the way, HubSpot helps your recruiters to get to know the student and their family.
6. ROI. HubSpot marketing automation will kick into high gear, gradually leading people to the point where they visit, tour, and start considering your institution. HubSpot will help you track Conversions and attribute new students to your campaigns and to the marketing spend.
7. CRM. You'll be able to see the stage and status of all recruits so it's super easy to manage your recruiting pipeline and forecast enrollments.
If tracking and measuring ROI important to you..
We can help.