It's a fact.
You're going to need to tell inspiring and compelling stories to get individuals to pack up and move. You will need to understand buyer persona's and what their journey looks like. Your job is to be the guide so they can be the hero in your story. (Buyers Journey - Personas - Storytelling).
If the terms "guide" and "story" resonate with you, we've got expert marketers that have mastered this marketing methodology for this specific purpose. Your website must embrace this methodology.
You've got to define and find ways to reach your target audience. Fortunately, we know how to do this. We offer a workshop that results in a customized, 90 day game plan built for you. We will give you a fresh take on how to drive and track better results.
Go beyond vanilla (big agency) metrics.
- web page views and website traffic
- time on page
- number of downloads
- videos content consumed
- chat's and lead conversions
- assistance provided
- move in's (this is the ultimate goal)
- trips, tours and submissions
4. You'll need to create ads, social media posts, content and a website (HubSpot CMS or we can use your existing site) that get people's attention so you can get them on a buyer's journey. Yep. Moving to your community is indeed, a buyer's journey.
5. We believe in capturing contact info and nurturing contacts along their buyers journey. High level website traffic numbers from google analytics are not enough. Consider offering a Concierge Service.
HubSpot marketing automation kicks into high gear, gradually leading people to the point where they visit, tour, and start considering your community. You'll want to get to know the individuals moving here at some point so that you can track Conversions and attribute newcomers to your campaigns and to the marketing spend.
Consider using a Searchable Online Portal designed to help outsiders get to know your community.
Consider offering a job board - we have one that is automated - don't just "connect to Indeed.com" - we've seen others do this and it's a disaster.
If tracking and measuring ROI is important to you.. you'll want custom reports that track your success and engagement.
We can help.